About

The KO2 earned its place as one of the most iconic off-road tires of the past decade. Following it up with the global launch of the KO3? No small task — and one we approached with intention, ambition, and grit.

Partnering with AMP, Rally Studios led a massive multi-location production that delivered a range of stories across platforms. From hype teasers to hero cuts, every edit was built with a distinct creative lens to reach core audiences in fresh, meaningful ways.

At the center was The Ripper — a high-impact, full-throttle launch film that captured the raw energy of the all-terrain community. Surrounding it: a suite of social cutdowns, testimonial-driven content, and over 50 custom renders, fueling a campaign designed to move fast, hit hard, and live loud.

The KO legacy lives on — and we’re just getting started.