About

Following the success of the 450cc parallel twin, CFMOTO set its sights higher — introducing the 675cc triple to take on a crowded, legacy-dominated sport bike market. To make a statement, Rally Studios pitched a bold idea: bring the launch to Laguna Seca, a track synonymous with elite performance and iconic moments in motorsport history.

This wasn’t just about showing speed — it was about proving CFMOTO’s place in the sport bike world. Every shot was crafted to highlight performance, design, and the unmistakable sound of a triple. From cinematic turns to full-throttle straights, the film sent a clear message: CFMOTO isn’t playing catch-up — it’s setting the pace.

We closed the loop with a campaign message built to resonate with new and seasoned riders alike: Triple Up. A battle cry for those ready to level up, and a signal that CFMOTO’s next chapter is already in motion.