CFMOTO Model Year 2024
https://player.vimeo.com/video/1089157989
https://player.vimeo.com/video/1089158355
https://player.vimeo.com/video/1089158218
https://player.vimeo.com/video/1089156602
https://player.vimeo.com/video/1089158435
https://player.vimeo.com/video/1089156470
CFMOTO : The Apex
CFMOTO MY24: PAPIO LINE
CFMOTO MY24: NK LINE
CFMOTO MY24: IBEX LINE
CFMOTO MY24: SS LINE
CFMOTO MY24: CLX LINE
About
Over the past three years, CFMOTO has been carving out its voice in the U.S. motorcycle market. In the summer of 2023, they tapped Rally Studios to create a brand anthem bold enough to unite riders across every segment — from first-timers to seasoned vets.
The concept challenged traditional model year campaigns. We needed scale, variety, and presence — which meant 7 shoot days, 16 company moves, and every kind of terrain we could find. The result was a dynamic, all-encompassing anthem that captured the soul of the brand and the spirit of the ride.
The campaign earned international recognition — nominated for Best Commercial at the 2024 International Motor Film Festival and winner of Best Production at the 2024 LeBook Connections Los Angeles showcase.
Credits
- Client : CFMOTO
- Awards : Winner 2024 LeBook LA Best Production
- Awards : Nomination 2024 International Motor Film Festival Best Commercial Film
Gallery
