About

Over the past three years, CFMOTO has been carving out its voice in the U.S. motorcycle market. In the summer of 2023, they tapped Rally Studios to create a brand anthem bold enough to unite riders across every segment — from first-timers to seasoned vets.

The concept challenged traditional model year campaigns. We needed scale, variety, and presence — which meant 7 shoot days, 16 company moves, and every kind of terrain we could find. The result was a dynamic, all-encompassing anthem that captured the soul of the brand and the spirit of the ride.

The campaign earned international recognition — nominated for Best Commercial at the 2024 International Motor Film Festival and winner of Best Production at the 2024 LeBook Connections Los Angeles showcase.