About

A new generation of UTVs is here — and CFMOTO came out swinging with the U10 Pro. For 2025, they raised the bar again with the Highland edition: a temperature-controlled, fully enclosed upgrade that brings premium pickup-level comfort to rugged, off-road performance.

With just two weeks of prep, Rally Studios answered the call — executing a high-speed, cold-weather launch under polar vortex conditions. The challenge? Capture a wide range of environments in a compressed timeline to show the Highland’s versatility in action.

The result was a high-impact campaign that delivered on all fronts. The U10 Pro Highland has quickly become a standout in a crowded category — redefining what a utility side-by-side can be.