When CFMOTO first launched the U10 Highland Pro, they came out swinging. The winter campaign, “The Official Vehicle of Paradise,” pushed both man and machine to their limits—filmed under polar vortex conditions with just two weeks of prep. Rally Studios delivered a cold-weather launch that captured the Highland’s rugged capability and enclosed comfort across snow, ice, and frozen terrain.

In 2025, the story evolved with the U10 Highland Experience anthem—an all-new summer campaign built around the idea of experience itself. It celebrated CFMOTO’s deep expertise in the UTV market, paralleling the grit, knowledge, and repetition it takes to get real work done around the ranch. Every shot was designed to show that while some chase adventure, others live it every day—and the Highland is built for both.

Finally, we brought it all together—merging the winter and summer campaigns into one epic anthem. The result showcased the Highland across extreme conditions and contrasting landscapes, revealing a UTV that delivers comfort in the cold, control in the heat, and toughness in every terrain. The Highland Pro stands as proof that CFMOTO’s most advanced side-by-side isn’t just built to perform—it’s built to endure.