About

For over 150 years, Chris-Craft has defined American luxury on the water — synonymous with elegance, craftsmanship, and iconic design. But for all that time, their legacy was powered by internal combustion.

That changed with the debut of their first all-electric concept. In partnership with DKY, Rally Studios helped bring this historic shift to life with a modern anthem — one that honored the past while charting a course for the future.

Premiered at the 2023 Miami Boat Show, the launch film offered a striking vision of what’s next for Chris-Craft: a future that’s quiet, refined, and fully electric — without sacrificing a single detail of its legendary pedigree.