About

There aren’t many American brands more iconic than Jim Beam. A name synonymous with Kentucky bourbon, they reached out to us to showcase their brand-new Distillery Experience and celebrate more than 230 years of bourbon history.

No punches were pulled. The goal was to create a hard-hitting anthem that modernized the brand and its grounds while immortalizing the Beam products and family legacy.

The passage of time became the catalyst for the storytelling. Rally was granted access to Beam’s archives in post-production, allowing us to weave generations of history into the film. On set, we pushed that narrative forward using timelapse technology, both traditional and aerial— timelapses. 

Time and light became some of the main elements to represent the bourbon making process. The result speaks for itself. The Beam name lives on—for the next 230+ years.