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In Minnesota, a few things are sacred: hockey, Matt’s Bar’s Juicy Lucy (sorry, 5-8 Club), the State Fair, and Michelob Golden Light.

So when the iconic McGolden can got a redesign, it wasn’t just a packaging update — it was a cultural moment. Rally Studios partnered with Michelob to create a summer anthem rooted in Minnesota pride. From rooftop hangs in the North Loop to the legendary waters of Lake Minnetonka, from the Wild’s opening puck drop to a nod at the Purple One himself, this spot captured the spirit of a state that knows how to chill — and celebrate.

Because even as times change, some things stay golden.
You betcha.