About

The future of outdoor travel is electric — and Winnebago is leading the charge. With the debut of the eRV2 concept, the brand signaled its bold commitment to sustainability, innovation, and a cleaner way to explore.

To bring that vision to life, DKY partnered with Rally Studios to produce a sleek, high-impact teaser campaign. Shot entirely in an all-red studio, the film spotlighted the eRV2’s cutting-edge tech, minimalist design, and sustainable materials with bold visual contrast.

Rally crafted a disruptive, fast-cut edit style that broke from traditional RV storytelling — blending precision visuals and futuristic pacing to reflect the leap this vehicle represents.

In addition to the reveal, a companion interview series helped ground the campaign in Winnebago’s long-term commitment to responsible travel — not just a concept vehicle, but a philosophy for the road ahead.