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Zero Motorcycles partnered with Rally Studios to create a new global anthem — a cinematic expression of the brand’s evolution and a bold step into a new era of electric riding.

Known for its raw performance and edge, Zero wanted to retain its grit while visually expanding into something more connected, more inclusive, and more open to the next generation of riders. Rally crafted a film that balanced those elements — keeping the soul of the ride while ushering in a new light and a sense of global togetherness.

Premiering at the 2024 EICMA show — the world’s largest motorcycle and powersports event — the anthem also served as a powerful teaser for Zero’s all-new, entry-level Moto-E line. With this launch, Zero not only broadened its product offering but redefined who electric performance is for.

The campaign went on to win four Telly Awards, cementing it as a landmark moment in the brand’s story — and a high-voltage signal of what’s next.